Diesel’s New Campaign: Go With the Flaw

February 11, 2018 ,
by Evelina Mavrides


Milano Diesel celebrates the power of imperfection with its “Go With the Flaw” fall advertising campaign. It consists of a short movie filmed by François Rousselet and images shot by Tom Sloan, the campaign features boys and girls who stand out from the crowd and proudly show their unique features, such as crooked eyes and unibrows. “Being unique is much more beautiful than being perfect,” explained Diesel artistic director Nicola Formichetti. “Change the way you look at things so even the bad becomes positive, overcoming obstacles and fears. You’ll have the best life possible.”

Flawless is forgetable, perfection is boring. Roll with what you’ve got  😎


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