KENZO x H&M: The Collaboration

October 25, 2016 ,
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by Evelina Mavrides
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After months of waiting – and a teaser or two – the full Kenzo X H&M look book has landed, complete with prices, ahead of the collection being revealed later this month and dropping in stores and online on November 3. The concept of the creative duo Carol Lim and Humberto Leon, of the high-street brand is diversity, which is reflected by the people that they chose to star in the campaign. In addition to models, you’ll be able to spot an eclectic mix of creatives in the line-up , among others artists, DJs, activists, photographers, make-up gurus and musicians. That is no new move to the brand which in 70’s & 80’s on Kenzo Takada‘s era the runway was filled with dancers, performers, and even make-believe weddings. All that was on display on Wednesday night with a cast of dancers, brass players, drummers, MCs, and proper models bumping and strutting around a square runway. In terms of the collection itself, technicolour animal prints and bold patterns are the name of the game, I know it sounds crazy, but in the Kenzo world, they looked right at home. According to Leon, – “It would be really great to take the pieces from the archive and celebrate those pieces along with pieces we created in our first collection and have a true conversation between us and Kenzo Takada.”,”We’ve always been diverse, we’ve always been inclusive …  we’re not doing anything to be on trend. This is just how we’ve always done it.”. The last statement pretty much cocnludes Kenzo’s idea of fashion and explains the lines in between. Not that they had to

 

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