by Evelina Mavrides
Since December Tommy Hilfiger announced that Gigi Hadid would become brand’s global ambassador, and all summer long the Hilfiger house has been dropping collaboration hints here and there. The supermodel teased her up-coming collab on Snapchat, (which is also her debut on designing) and was photographed wearing pieces on the street, but most of the focus so far has been on Hadid’s nautical-themed campaign for Tommy Hilfiger’s latest fragrance, The Girl. It turns out those nautical vibes hinted at Hadid’s design process, too: On Monday, Tommy Hilfiger released the first look book featuring the model in her collaboration of womenswear and accessories, due out in September.
Among the mainly white, black and blue pieces the shoppers will find a brass-buttoned cape coat (like the one Hadid wears in the The Girl campaign), as well as several military-inspired coats and jackets. There’s also a solid dose of horizontal stripes, as well as a cozy cable knit and a fluffy mohair jacket. As for a logo, the collection relies on an intertwined G (a looped sailing line) and H over an anchor. It pops up on bodysuits, a sweatshirt and many others. Prices will begin from 5o$ on tops and outwear on 295$, along with a few special pieces like Gigi’s leather pants on 600$ and numerous accessories including watches and sunglasses. The collection hits Tommy.com and the 5th Avenue Flagship store on Sept. 9 – the same day the line will debut during New York Fashion Week with a runway show that will be open to the public for the brand’s first consumer-facing show.
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