by Evelina Mavrides
Sunglasses constitute the alpha and the omega accesory/necessity of summer months, no one can’t deny that. Following the sun, we have decided to share a very personal gem of ours when it comes to shades, See Concept. But it is beyond that, the brand was created in August 2010, after winning the “Prix Innoveret Entreprendre” (Innovation and Entrepreneurship Prize), which enabled the business to launch its first product –See Up, the first self-service reading glasses. The first See Ups made their appearance in bank and insurance branches and in hotels like, the Société Générale, the Crédit Coopératif and the GMF were the first brands to make this new service available. At the request of consumers who wanted to have this “useful and designer” object at home, See Concept launched See Home, the first reading glasses which you no longer have to search for at home.
After that, observing that one of the primary domestic requirements for reading was located in the kitchen, See Concept created the SeeMagnet, the first magnetic reading glasses capable of being positioned on the magnetic surfaces of the home, such as refrigerators, metal panels, etc. Innovative, game-changing and style radiant See Concept has managed to become one of the hottest new brands in Paris, that is constantly growing, evolving and dominating the fashion world. Their latest collaboration with Le Bon Marché Rive Gauche for Summer 16, unveils bicolor sunglasses with sailor touch, called « Silence les mouettes », available for adults and kids, from May 16 on see-concept.com . Our editor’s choice bit.ly/Evelina-sunglasses
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