Snapchat

October 9, 2015 ,
Fullbleed
NEW YORK, NY - SEPTEMBER 08:  A Model walks the runway at the Ovadia & Sons fashion show during Mercedes-Benz Fashion Week Spring 2015 at Pier 59 on September 8, 2014 in New York City. (Photo by Albert Urso/Getty Images)
by Evelina Mavrides
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Snapchat Takeover: How it started

Snapchat was started by Brown and Spiegel as a project for one of Spiegel’s classes at Stanford University, where Spiegel was a product design major. Started under the name “Picaboo,” When Spiegel introduced it as a thought in April 2011 in front of the product design class for his final project, classmates balked at the idea of the impermanent photos. Snapchat first launched in July 2011 under the name Picaboo in Spiegel’s father’s living room, though the application was later renamed and relaunched under the name Snapchat.

Snapchat: New Era of Contact

For those who don’t know it yet, Snapchat is an app that allows people, to show to those that are connected with, their day lives live, moment to moment. The difference between Snapchat and all other photo apps, is the fact that the photos and videos that are uploaded can be seen only for 24 hours, and after that, they are permanently deleted. More immediate and less permanent than Instagram, the app focuses on showing people as they really and truly are, it doesn’t focus on the beauty or perfection of it.

Live Streaming

 One of the major advantages that snapchat has to offer, is the ability to see live major events that are happening to the world, and feel as you are a part of them. It can be anything, from a hometown festival to 4th of July celebration or fully access to a show, both front and backstage. We are witnessing the creation of a real mania.

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Snap from Paris Fashion Week

Kendall+&+Gigi

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How Is Snapchat Changing The Fashion Game

When Snapchat debuted its Fashion Week live stream, or “Our Story,” for the 2014 fall shows, I couldn’t believe in my eyes. I could watch Gigi Hadid and Kendall Jenner behind the scenes at Michael Kors, Jourdan Dunn slaying at The Met Gala and Alexander Wang preparing for his show. I was there, without actually being there, and I loved it.

Snapchat is becoming the most accessible and usefull tool for the public, to see every single look in details like never before. Every look down the runway and the until now forbidden behind-the-scenes. According to The Wall Street Journal, the first Snapchat fashion week story garnered more than 23 million unique views, Woah!

Brands are also getting on board. Among others Burberry teamed up with Snapchat for this London Fashion Week with many specials, which included giving followers a sneak peak before and after the day of the show at selected runway looks.

What else should we expect?

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